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Wednesday, October 10, 2012

Marketing Jug Wine

Somebody in wine marketing should steal this idea from a spirits maker.

The bigger wine conglomerates with the marketing staffs are always looking for something new, something to attract a wine-buying segment of the market. One of those segments is wines aimed at guys. For instance, some genius came up with Big House Wines featuring cartoonish pictures of prisoners on the labels.

A German spirits company, G-Spirits, claims all of its booze was "poured over the breasts of a certified model" before bottling. Booze over boobs article.

Using this for wine could lead to a very popular and probably the most expensive "jug" wine ever! It could even be for a good cause as October is Breast Cancer Awareness Month.

Someone out there should get on this! And if you need an official photographer to record the event give me a call.