Norton Safeweb

Monday, March 18, 2013

The Recession is over!

You heard it here first. Okay maybe not first. And maybe you'd rather hear it from someone who has had more than one macroeconomics class in school. Plus, I'm basing this strictly on personal observation. So now that the disclaimers are out of the way ...

Tourism is up in the tasting rooms. It's busier than last year at this time. Definitely busier than 2009. Ugh, what a year that was. More importantly sales are up. People are okay with spending money on luxury goods again.

Just like the experts saying the stock market often leads the rest of the recovery (like it is doing now) those of us on the front lines of interacting with visitors see the upswing. More jobs. More money being spent. That's how you fix the economy.

Heck, you can even buy wine on Amazon now and everybody knows those guys are geniuses at everything they do!

California wine sales continued to grow through most of the recession. The predictions seem to be for slower growth this year, but it looks to me like the wine train is just gettin' rolling!