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Thursday, April 30, 2015

April 30th. National Honesty Day

Luckily for us there's only one day a year we are expected to be truly honest. I guess that means there will be no used car transactions on this day...

Honesty Day was made the last day of April because the first day of the month is about lying--April Fools Day. When it comes to buying wine let's be truly honest here.

We all do this when wine shopping. Let's be honest.
  • When looking for wine we fall for the shelf talker tag that says "the store's wine buyer loves this wine" or "this wine is from the famous region of ..."
  • If we see two similar wines on a shelf and one has a tag saying "this wine got 90 points" then that's the one purchased. 
  • If we see two similar wines on a shelf and one has a cork and the other a screw cap we'll buy the one with a cork.
  • If one has a cuter label than the other do you buy the cute, fun one or the "serious" one? It depends on your mood, I suppose.
  • If there are two similar Chardonnays and one is the Kendall-Jackson we know so well we'll buy it again instead of taking a chance with the one from someplace called Santa Maria Valley.
  • If there are two similar wines we get the one with the biggest punt (the indentation in the bottom of the bottle).
  • If there are two similar wines we get the one with the longer cork.
  • If we're picking up a bottle to take to someone's house for dinner we are shopping price first and not worrying about whether it's a good match for the meal. That is, if it's for a casual acquaintance or a relative we're going cheap, if it's for the boss or someone we think is a wine expert we want to go expensive.
  • We buy cheap wine because we don't think the others will know the difference. 
  • We buy expensive wine to show off--or at least make an impression.
  • We are all intimidated by the wine steward in a nice restaurant because (we believe) they know more about wine than we do. So we let them talk us into a wine before we've chosen our food.