State of the Wine Industry in a Few Graphs

These graphs are from Azur Associates, a Napa-based winery consulting firm.

Bringing In New Wine Drinkers

How do you go about getting new, usually younger, people to join the wine world? The conventional way is to hit them up with viticulture, winemaking, terroir, wine scores, and scores of wine terms. Great, intimidation to bring in new customers. There's a better way.

Cool Idea to Bring in People

It's no secret that winery traffic is down. The wineries with tasting rooms usually depend heavily on these direct-to-consumer sales.

Napa Valley Post-Cabernet

 Is there a post-cabernet future for Napa? Some think so. 

Don't Cry For Napa

Yes, the news for wine is all doom and gloom. Yes, many small family wine businesses are hurting, even in Napa. However, overall Napa Valley is doing just fine. Some of the good news relates to higher prices meaning for money spent for fewer goods and services.

BMO 2026 Wine Market Report

BMO bank's commercial sector keeps an eye on the state of the booze business. Some highlights from this year's wine report.

News on 2025's Napa Pickett Fire

The August 2025 Pickett Fire started in a remote area of rugged terrain outside of Calistoga in Napa Valley. There had been a party on the Hundred Acre Winery property. The fire took two weeks to contain. Homes were lost, wineries and vineyards were damaged, people, including firefighters were injured.