Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
There is much talk about what Napa needs to do to attract more visitors. This is also true for Sonoma, Paso Robles and other premium wine area. The answer is simple, really, and it's not really simple.