The premium wine drinking population by age has changed over the past decade. During that time we came out of recession into good times, then were hit by the pandemic. These numbers are from Wine Intelligence, a wine consumer research company. Premium wine is generally considered wine costing over $20.
These are numbers for the U.S. of regular wine drinkers by age. Not quite sure how they define regular.
It appears regular premium wine drinkers are aging, with those under 35 turning away from wine, but the older consumer drinking a lot more (perhaps a factor of the booming economy during most of those years).
Percent of each group within the total population
21-34 years 55+ years
2010 28% 32%
2020 18% 47%
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