Naked Wines is a 12 year old online wine retailer based in the UK. It's a different sort of wine club and you can read about how they run their business elsewhere if you wish. They've been quite successful, but nothing like "pandemic successful."
With all the stay at home orders and people ordering everything online their fiscal half year that ran from last April through September saw an 80% growth in revenue over the previous year.
Their UK offerings of Christmas specials during the December lock down brought in so much traffic that it temporarily crashed their website.
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