A survey of wine consumers shows the importance of different factors used to choose a bottle of wine. Here's a look at some differences between American and Italian buyers.
The top reason for both was that they had already tried the wine and liked it.
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| Italian wine shop and bakery image from decanter.com |
Second, third, fourth, and fifth biggest reasons, in order, for Americans:
- Recommendation from someone they trust
- Grape variety
- Price
- Brand
Second through fifth for Italians:
- Food pairing
- Country/region of origin
- Grape variety
- Recommendation from someone they trust
The one that stands out is with Italians picking a wine based on the meal. This could mean Americans don't understand or care so much about food/wine pairing, or it may mean they don't buy to have it with a meal. To Italians, a table with food, wine and family is everything.
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