Top Concerns of the Wine Business

What are the top concerns of 2024 for those in the wine business? Per a survey from innovint.us, the top five are:

1. Maintaining or growing sales
2. Increasing costs to produce wine
3. Traffic to the tasting rooms
4. Brand recognition in the market
5. Losing customers because they are drinking less or not at all

Number 4, brand recognition, can be a problem any time. The rest are specific to today's wine market. Brand recognition, and maybe sales growth, are something you can influence if you have a marketing budget. The others are mostly out of a winery's control.