The Average Napa Valley Visitor is Loaded

They're tipsy? Maybe. More likely they are fairly well-off financially. Per a recent study of visitors to Napa the average person:

• Is 39 years old
• Has an income of $165,000
• Spends $480 a day

The research says there has been a substantial increase in visitor spending over the last three years. Almost half of the visitors are from the Bay Area. You know, where the tech boom has been happening.

Will this growth continue? Not according to the researchers.

Article from the North Bay Business Journal