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Thursday, May 4, 2017

Sustainable Tourism vs. Napafication

Sonoma County has a wealth of wineries, tourism, natural beauty, agriculture, and small towns. The tourism part is the double-edged sword. Napafication is a word used locally that means residents pushed out of their neighborhoods, usually by real estate prices. It can also mean for the residents left there they'll find no local services as the commercial establishments appeal to visitors instead. In Napa Valley, the towns of Yountville and St. Helena are prime examples. In Sonoma County, the towns of Healdsburg and Sonoma are going that way.

So that question is, how do you balance the benefit of money brought in by visitors with keeping it "local?" Ask any Hawaiian about that struggle. An article from the Press Democrat exploring the issue.