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Friday, May 5, 2017

Tourism Dollars in Napa

Napa Valley isn't just about selling you wine you see at your local retailer. People visiting for the whole wine experience is big business. Per Visit Napa Valley, their tourism agency, last year 3.5 million visitors spent an estimated $1.92 billion dollars on wine, hotels, meals, etc.

Napa County has 136,000 residents so the tourist spending comes out to over $14,000 per person. That ain't hay. Thousands of jobs and millions in tax revenue are generated by folks coming to the valley.