Most of these events open today, Jan 30th. One of the items is the Sonoma County wine lounge at the Super Bowl City fan village.
Dozens of Sonoma County winery owners and wine makers will be pouring during the coming week. The idea, of course, is to showcase Sonoma County wine and maybe get some visitors to local wineries. There's big money in town this week and Sonoma County would like a piece of it.
Sonoma County's million dollar gamble from the Press Democrat
The wine pouring schedule, in case you are going. BTW, traffic is expected to be pretty awful so use public transportation.